ChatGPT Secrets: The Right AI Prompts for Maximum Results for your Business

If you have tried ChatGPT and felt underwhelmed, the issue is rarely the tool. It is usually the prompt. The businesses getting outsized results are not “better at AI” in a technical sense. They are better at briefing it like a capable intern, giving it the role, the task, the context, and the outcome. When you do that consistently, ChatGPT prompts become a serious lever for marketing, sales, customer support, documentation, and day to day productivity.

This article breaks down a practical way to use AI for business that works for Australian and global small businesses. It includes the prompt frameworks you can reuse, the mindset shift that makes the tool useful, and the guardrails that keep your output credible and on brand.

Why prompts are the new business skill

In small business, you often need specialist help but do not have specialist headcount.

Generative AI is the closest thing we have to “expertise on demand”, but only if you tell it what you actually need. A vague request produces vague output. A well scoped brief produces an answer you can refine, publish, or act on quickly.

This is why prompt engineering matters. Not because you need to become an engineer, but because your prompt is the brief. It is your instructions, your constraints, your audience, and your commercial goal.

The win is simple: you get a strong starting point. You still review, edit, and make it yours. The goal is not to copy and paste. The goal is to avoid staring at a blank page and to move faster with better direction.

Treat ChatGPT like your GP, then use specialists when needed

A useful way to understand ChatGPT is to think of it like a general practitioner. It can help across many areas, but it becomes even more effective when you use specialist tools for specialist jobs.

Within ChatGPT, those specialists often show up as purpose built GPTs for tasks like writing, SEO, productivity, or industry specific needs. You might use one tool to draft blog structures, another to refine SEO, and another to create a content calendar. There is no single “correct” one. The right choice is the one that fits your workflow and feels reliable for your context.

For many businesses, the biggest upgrade is not a marginal improvement in responses. It is the ability to customise a GPT for your brand, your tone, and your internal processes. That is where repeatable output comes from.

The core principle: context beats cleverness

Most underperforming ChatGPT prompts are missing key ingredients. When you brief ChatGPT like an intern, you naturally include what it needs to succeed:

You explain what the business does and who it serves. You assign a role. You describe the task. You define the format. You specify the outcome.

That is the difference between “help me with marketing” and “create a 30 day Instagram plan for a vegan skincare brand targeting millennials in Australia, with post themes, hooks, and calls to action.”

The more specific the use case, the more useful the output.

The prompt framework you can reuse: RACE and RISE

If you want a repeatable structure for how to write AI prompts for marketing, use one of these two frameworks. They are simple, memorable, and flexible.

RACE: Role, Action, Context, Expectation

Start by telling ChatGPT who it is, what to do, the background, and what success looks like.

Role: “Act as my strategic advisor.”

Action: “Suggest high impact, low cost growth tactics.”

Context: “I run an e-commerce store selling sustainable lifestyle products and I want to scale.”

Expectation: “Focus on customer acquisition and retention, and keep the tactics feasible for a small team.”

This style works well for strategy, planning, positioning, and anything where the quality of thinking matters more than the length of copy.

RISE: Role, Input, Steps, Expectation

RISE is ideal when you want ChatGPT to work from material you provide.

Role: “Act as my content strategist.”

Input: “Here is audience data and common questions from DMs.”

Steps: “Identify themes, build an editorial calendar, and draft outlines.”

Expectation: “Aim for a 40% lift in monthly website visitors and strengthen our authority.”

This is also the ChatGPT prompt framework RACE RISE advantage: you can scale quality by adding better input, rather than trying to write “magic prompts”.

A high leverage trick: make ChatGPT interview you first

One of the fastest ways to improve results is to flip the process. Instead of asking for the final deliverable immediately, ask ChatGPT to ask you questions.

Try this prompt:

“Before you write my landing page, ask me 20 questions about my business, audience, offer, tone, and competitors. Only write after I answer.”

This does two things. It forces clarity in your thinking, and it gives the model the context it needs to produce copy that sounds less generic.

The rewrite loop that builds brand consistency

Once you get a version that feels close, your most profitable instruction is often a single word: rewrite.

You can turn one solid base message into multiple assets without losing brand continuity. For example, after you approve a core value proposition, you can ask for rewrites into:

A landing page section, a cold email, a warm follow up email, LinkedIn copy, Instagram captions, short Reel scripts, and a 400 character DM.

This is how small teams get consistency without starting from scratch every time. It is also how you turn AI from “random idea generator” into a production system.

Where AI for business delivers immediate ROI

Most businesses do not need a dramatic transformation to get value. They need one stuck task completed and repeated. Here are practical starting points that align with common small business bottlenecks.

Marketing and content production

Use ChatGPT prompts to generate blog topics, social content themes, hooks, FAQs, and draft outlines. Ask for keyword driven topics, then choose what fits your audience and offer.

Market research and positioning

Use it to draft customer personas, map competitor messaging, identify differentiators, and develop partnership angles. Your job is to validate. Its job is to speed up the first pass.

Productivity and planning

Use it to prioritise tasks, draft meeting agendas, summarise transcripts, and convert recorded process demos into documentation. This is where AI quietly saves hours.

Sales enablement

Use it for product descriptions, follow up emails, objection handling role play, and scripts for discovery calls. You can even paste a sales call transcript and ask what to improve next time.

SOPs and team onboarding

If you want your business to be easier to run and more valuable long term, document how work gets done. AI can convert your rough notes or screen recordings into clear SOP drafts you can refine.

What not to do: avoid the copy paste trap and protect sensitive data

Two guardrails matter.

First, never treat the output as finished. If you would not say it out loud, do not send it. Review for accuracy, tone, and compliance. Your credibility is not automatable.

Second, do not upload confidential or sensitive business information into tools unless you are confident in your settings, your data handling requirements, and your risk tolerance.

Keep customer data, financial data, and proprietary materials protected.

A simple next step you can take today

Choose one task that has been sitting on your to do list for weeks. Pick one. Then write a RACE or RISE prompt for it, generate a draft, and run the rewrite loop until it sounds like you.

That is the whole approach. Small, repeatable wins. The businesses that benefit most from

ChatGPT are not the ones chasing every new tool. They are the ones building a habit of better briefing.

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This article was delivered as part of a presentation by Realise Business for the Digital Solutions Program with advisor, Therese Tarlinton. To attend our events, click here.

Therese Tarlinton authored "SWAP! Marketing without Money," which became an Amazon # 1 Best Seller in Small Business. Her book has sparked a movement where brands enhance visibility, credibility, and profitability through collaboration. With 15 years of experience, Therese has advised many small business owners. Realise Business is a not for profit organisation that supports small businesses across Australia, having helped over 35,000 businesses through coaching, training, and strategic support. The Digital Solutions Program is a federally funded initiative.