FACE-TO-FACE WORKSHOP

Search is evolving, and the rise of Generative AI in platforms like Google’s Search Generative Experience (SGE) is changing how users discover content. This hands-on workshop introduces small business owners to Generative Engine Optimisation (GEO) — the next phase of SEO — and how to position their business in Google’s AI Overviews to gain visibility and outrank competitors. You'll learn what GEO is, how it differs from traditional SEO, and how to use it to your strategic advantage. If you want to future-proof your digital presence, this session is a must.

REGISTER HERE FOR FREE TO ATTEND

WHAT YOU WILL GAIN:

• Understand what Generative Engine Optimisation (GEO) is and why it matters

• Learn how GEO differs from traditional SEO and how both work together

• Gain practical knowledge on how to appear in Google’s AI Overviews

• Discover simplified steps to optimise content for Language Learning Models (LLMs)

• Identify competitive advantages by leveraging GEO before your competitors do

• Walk away with a clear strategy to implement GEO for long-term online success

This event is hosted by Realise Business and proudly funded by the Australian Government through the Australia Small Business Advisory Services (ASBAS) program.

YOUR PRESENTER – MIKE HILLSDON

Mike is a seasoned professional in online marketing and AI software for corporates and Small Businesses since 1996 and in Facebook marketing since 2008. He is recognised as a Meta Marketing Partner and proficient in setting up business pages, keeping accounts secure, owning, and managing meta-assets, creating content, and acquiring new customers.